How Popular is Viagra Professional?
For the first week from the moment of release of the drug on the sale 247 666 prescriptions of Viagra Professional were written. Soon, there was received approval from regulators in other countries, and in the end, for the first year, the company sold Viagra Professional for $ 1 billion.
According to the statistical data, in 2002, Viagra Professional occupied 82% of the market for erectile dysfunction drugs (its sales amounted, another 7.7% was covered by Cialis Professional.
In 2003, Cialis from Eli Lilly and Levitra from Bayer appeared on the market. But until now, attempts by competitors to win a share of Viagra Professional have not been succeeded. Other drugs received their market share, but rather due to the involvement of a new audience, which for some reason did not trust the #1 brand number and heard the arguments of new players.
Here we can draw an analogy with no spa: it also first entered the market and gained great popularity among consumers and now, despite the presence of many drugs drotaverine (the active ingredient of no spa), no spa occupies the lion’s share of the market.
The consumer binds their associations on the use of the drug to a particular brand, as a result, a connection arises: intestinal spasm – no spa, erectile dysfunction – will help Viagra Professional. This relationship is difficult to destroy, despite the emergence of new, more effective drugs.
Noticeable Facts
Now Viagra Professional is 92% recognizable; it is preferred by 87% of people taking erectile dysfunction drugs. In the majority of cases, this ED drug provides high effectiveness and safety.
But other manufacturers also drew attention to the fact that men are willing to spend huge amounts of money on solving problems with erectile function. Therefore, if in the early years Pfizer in the promotion of Viagra focused more on the facts and the medical part, in 2003 it was necessary to make the advertising campaign more relaxed, as competitors tried to laugh at and shock the public.
In 2004, McCann Erickson made a new type of advertising for Pfizer: the men in it still told how a wonderful preparation helped them in life and Viagra Professional logo. In 2007, in North American, print media specialists used collages of retirees and torsos of young bodybuilders.
Now Pfizer spends $400 million a year on selling Viagra Professional around $ 1 billion worldwide as statistical data shows.